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Run report

R-047: Healthtech validation run

A founder tested demand for an async interview-prep product before building it.

A 9-day path from brief to decision.

Reference · R-047
Sector · Healthtech
Region · UK / EU
01Day · Brief

The idea, in one paragraph.

The founder wanted to test a healthtech prep product. The market already paid for coaching; the open question was whether async peer review could earn paid intent.

Moshpit logged the riskiest assumptions and started the research pass.

02Day · Research

Four niches, ranked by reachability.

The research pass compared reach, signal clarity, and pricing power across forums, communities, coaching pages, and adjacent products.

R-047 / 01 · Research · Nichesartifact
A
Candidates with an interview date in < 8 weeks
Reachable through three active communities. Already pays a premium for live coaching.
3.6 / 4
B
Adjacent regional pathway
Smaller pool, scattered communities. Strong wallet, fewer signal channels.
2.8 / 4
C
Another regional pathway
Strong intent, gatekept communities. Reach is the blocker.
2.4 / 4
D
Students preparing for the same format earlier in career
Larger market, lower pricing power. Crowded with incumbents.
2.0 / 4

The founder chose niche A. Moshpit turned that choice into a test plan.

03-04Days · Plan

A test specific enough to be falsified.

The run sheet locked the promise, price, channel, recommendation ceiling, and kill criteria. The founder edited the thresholds and approved the run.

R-047 / 02 · Run sheet · v3founder-edited
Promise
A 4-week structured async prep pod for the target audience. Peer + coach review, designed around shift work.
Price tested
£89 · refundable pre-order until first session
Channel
Paid traffic to a defined audience lookalike, plus one community-leader placement
Decision ceiling
"Promising" if pre-orders cleared an absolute threshold. "Kill" if signal stalled before reaching it.
Kill criteria
CPC above the agreed band, conversion rate below the agreed floor after sufficient impressions, or zero pre-orders past the midpoint
Approved by founder. Decision ceiling tightened from the draft.
Day 4 · 21:42 local
05Day · Ship

Built and deployed by lunch.

Moshpit shipped the offer page, tracking, capture flow, and ad campaign draft. Launch still required founder approval.

$ moshpit deploy r-047-> page built · offer QA passed-> tracking checked · capture flow tested-> launch approved · live on founder accounts* live · monitoring active
06-08Days · Run

Signal accumulated while the founder worked.

Moshpit watched traffic, conversion, anomalies, and kill criteria. The founder only saw decisions that needed approval.

R-047 / 03 · Signal · 72-hour rolluplive
Impressions
0
+62% vs forecast
Clicks
0
CPC within band
Landing CVR
0%
well above forecast
Pre-orders
0
refundable, captured
Surprise event, day 6. A creative was rejected for an unverified claim. Moshpit flagged it, queued compliant rewrites for approval, and restored the run 4h 17m later.
09Day · Verdict

The recommendation, proposed.

Moshpit summarized the signal, risks, and next step. The system recommended; the founder decided.

R-047 · Recommendationsigned

Promising. Continue to a paid pilot.

Pre-orders cleared the agreed ceiling inside the window. Conversion outperformed the forecast band. The "around your shifts" framing beat "structured prep." Refund pre-orders if the pilot does not ship.

Pre-orders
0
Captured
£0
Cycle
0 days
Confidence
High

The founder approved the pilot. Total founder time across nine days: under three hours.

Know whether the idea deserves the next build cycle.

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