How it works
You write the brief. Agents handle research, experiment design, landing page, ad creative, monitoring, and reporting. You approve the gates and make every final call.
Describe the idea, the target audience, and the riskiest assumption you need to prove. A paragraph is enough. Takes about 30 minutes.
Competitive landscape, audience segmentation, channel mapping, and structural risks surfaced before any spend is committed.
Experiment design: offer framing, channel, daily budget cap, conversion target, and kill criteria. Proposed for your approval before anything launches.
Review the full plan. Approve it, request changes, or stop entirely. Your sign-off before any spend.
Landing page built, ads launched, signal monitored in real time. You receive live updates and can stop the run at any point. Typically 5-9 days.
A verdict with evidence: continue, pivot, or kill. Clear recommendation. No ambiguity.
What you get
Who to reach, where to find them, and why the idea might matter to them.
Complete experiment spec: offer, price point, channel, budget, success threshold, and kill criteria.
A market-facing page designed to measure real intent, not stated preference or compliments.
Traffic, conversion rates, pricing signal, drop-off points, and anything notable.
A clear recommendation with the supporting evidence attached.
Proof - R-047
"Around your shifts" outperformed "structured prep" by 2.4x on click-through.
Run a paid pilot. Refund pre-orders if the pilot does not ship within the agreed window.
How we work
Spend is capped before anything goes live. Your ad account, your billing, your ceiling. The system cannot exceed it.
Ads, analytics, payments: all in accounts you own. Access is revocable at any time. No lock-in.
You approve launches, material changes, and the final call. Agents advise; you hold authority over every decision.
Questions
Most runs take 7-14 days end to end. Timeline depends on audience, channel, and how quickly signal accumulates. Scope and timing are agreed before launch, with no surprises.
Each run is a fixed-fee engagement. Ad spend runs separately through your own account and is capped before launch. You know the ceiling before anything starts.
We agree on the conversion event before launch: paid pre-order, demo booking, waitlist signup, LOI, or trial request. If the bar is not cleared, the verdict says so clearly.
No. We test cold audiences via paid channels and online communities. If you have an existing audience, it can reduce spend and speed up signal collection.
Surveys and interviews measure what people say. Moshpit Labs measures what people do: real behavior when they encounter the idea cold and decide whether to act.
Ready to test your idea?
Submit your email. If your brief is a fit, we'll be in touch to start a private validation run.