One plan.
No yes-man included.
Validate startup ideas with real-market experiments before you build. Moshpit helps research, plan, assemble, launch, monitor, and summarize demand tests. You approve the run. You make the call.
The Lab
Validate as many ideas as you want before you build. Moshpit helps research, plan, assemble, and monitor real-market tests. You approve each run, set the spend cap, and keep external tools, domains, ad accounts, and payment accounts under your control.
Start testing ideas- Unlimited idea scoping
Scope and evaluate multiple concepts inside Moshpit. External costs like ads, domains, tools, and payment fees are not included.
- Market and competitor research
Study the audience, existing alternatives, risks, and likely validation paths before experiment spend starts.
- Validation plan drafts
Proposed test shapes, success signals, spend caps, and kill thresholds for founder approval.
- Landing page and launch asset assembly
Experiment pages, waitlist flows, outreach assets, launch checks, and connected run artifacts assembled for approval.
- Spend-cap and kill-threshold monitoring
Moshpit watches your approved budget and thresholds so weak tests do not quietly eat money.
- Evidence memo with recommended read
Signals, caveats, and a proposed next move. Moshpit recommends; the founder decides.
- Sourced run history
Moshpit reuses lessons from past experiments only when there is evidence behind them.
Your external costs stay separate.
- Ad spend
- Domain or tool costs
- Payment processor fees
- Guaranteed demand, revenue, or customers
- A final decision made for you
Unlimited ideas means you can scope and evaluate multiple concepts inside Moshpit. External costs like ads, domains, tools, and payment fees are not included.
What Moshpit refuses to do
The decisions that are yours stay yours. These aren't features we haven't built — they're lines we won't cross.
- Won't pick your experiment.
You choose what to test and what the experiment means. Moshpit proposes scope; you set it.
- Won't set your budget.
You name the spend cap. Spend-cap monitoring watches it and never raises it for you.
- Won't declare your verdict.
Moshpit shows the signal and proposes a read. The call — go, kill, or keep running — is yours alone.
External experiment spend stays in your accounts.
The subscription covers Moshpit. Real traffic, domains, and connected launch tools stay under accounts you own. Moshpit billing is Dodo Payments; an experiment checkout uses the founder's own Stripe account when that experiment needs one. You set the cap; spend-cap monitoring holds the line.
You want a yes-man. Moshpit will tell you when an idea is losing, and it will not pretend otherwise to keep you subscribed.
Afford the truth before you build it.
$99/mo. Unlimited idea scoping. Cancel anytime. Create an account first; billing is reviewed before payment is confirmed.